Myroslav Kovtun, home

Myroslav Kovtun · Senior Product Designer

Myroslav Kovtun, Senior Product Designer. Make it simple. Make it obvious. Make it consistent.

10+ years turning complex B2B systems into tools people use every day: procurement rules that cut partner overstock by 60%, genetic test ordering, HR apps and the design system behind them.

Selected work

4 cases

Turning a failed marketplace into an AI procurement tool

Procurement & inventory · Gelato · 2024–2025

Suppliers wouldn’t share pricing, so the marketplace collapsed. I redesigned it as partner-controlled software with AI recommendations.

−60%partner overstock
Read case
Redesigned procurement catalog with restock notice, supplier cards and category tiles
Overstock, indexed
BEFORE100
AFTER~40
Default Fallback Lowest price

Building a design system from zero across three platforms

The Cone design system · Gelato · 2021–2025

Every designer and engineer worked their own way. One shared system later, B2B, B2C and mobile feel like one product.

130+components · 100% design-team adoption
Read case
The Cone component sheet: buttons, inputs, selection lists and toasts
Tokens · Figma = code color.primary space.16 radius.full Button

Simplifying an ordering flow with hundreds of paths

Genetic test ordering · Centogene · 2019–2020

One long form became a guided flow: each answer shapes the next step, and incompatible tests can’t be picked at all.

8 stepsone long form split into guided steps; invalid combinations can’t be chosen
Read case
CentoPortal analysis method step: NGS panel with sequencing modifiers and a contextual note
Sample type · step 4 / 8 Dried blood spot EDTA blood Tissue · not for this test

Refactoring an HR app for two distinct user roles

HR & payroll for two roles · Malam Payroll · 2020–2021

Managers and employees shared the same dated screens. Now each role gets the tools it needs, in English and Hebrew.

2 rolesone app, separate screens for managers and employees
Read case
Employee home with a large Punch in button
1Employee punches in
Manager reviews an employee's month with Approve and Reject
2Manager approves
Manager statistics: salary hours, vacation, sick leave, reported hours
3Payroll is ready

People I worked with

“He has a solid rationale for every single design decision he makes.”
Ajith Kumar V · Senior UX Designer, Gelato
“Myroslav is that rare designer who truly sets a standard. He creates visually stunning, pixel-perfect work, but never loses sight of the technical constraints or business needs.”
Natalia Borrell · Senior Product Designer, Gelato
“What sets Myroslav apart is his attention to detail and commitment to visual excellence. He set a high standard for the entire team.”
Eduard Giménez Cerdà · Interim Head of UX, Gelato